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Seller's Guide

A Step-by-Step Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced team of real estate agents and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your team of real estate agents once you choose one so they can adjust your selling price accordingly.

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Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a team of real estate agents is the best way to determine the right selling price for your home. A team of real estate agents with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Develop a Marketing Strategy

We will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. Our team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Accept an Offer

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your team of real estate agents.

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Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. We will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your team of real estate agents to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

Featured Testimonials

Mark L

Mark L

My wife and I have moved maybe 10 times since our marriage. Without question, Susan is one of the top and best agents I have worked with. No pressure and wonderful follow-up service. She was patient with us during the entire pr...
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Bart and Tara K.

Bart and Tara K.

Selling your house is stressful. Tara and I were lucky to have Susan help us through the process. We picked Susan to help us with our move from Dripping Springs to downtown Austin. Growing up in Austin, she knows the market ...
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Cindy H.

Cindy H.

Susan Barringer is by far the best real estate agent who has ever helped me purchase a new property. She is thorough in every detail to the point of my wondering if she has a private life! It made no difference if it was a wor...
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Richard M.

Richard M.

There are many (sometimes I feel too many) Realtor agents in the Austin area. Many people use their license as a side gig. On two separate occasions, we have used a true real estate professional. It was our good fortune to team...
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Katie M.

Katie M.

Susan is an amazing agent. My partner and I began searching in the Austin market as prices sky-rocketed and inventory dropped. Susan went above and beyond to scout potential homes, schedule viewings, and explain the nuances of ...
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Laura Y.

Laura Y.

Susan is the greatest! She’s attentive, knowledgeable, well-connected & fun to work with. Susan helped us quickly find a home during this extremely competitive market. All the while, she was positive and professional. I’d highl...
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D. Watkins

D. Watkins

I have been working with Susan for over six months in the very challenging Austin market. She has been exceptionally patient and accommodating with my ever-changing criteria for my home purchase. She responds immediately to m...
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J. S.

J. S.

Susan was our realtor during our search for a home to buy in Austin. As recent NYC transplants, this was the first house we were buying and I was nervous about being pushed into buying something by a realtor. Susan vastly excee...
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Jeff S.

Jeff S.

Picking Susan as our listing agent was an easy choice. She had already sold the most expensive home in our neighborhood in record time and came with an excellent recommendation from that owner. Susan is very professional, and s...
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Adi M.

Adi M.

Susan is one of the rare service providers and account managers that stands out in business life. As the CEO, I had the good fortune of benefiting from her excellent direct help and her company's great work over several weeks a...
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Martha Adams

Martha Adams

Susan went far above and beyond toward selling our home. We really enjoy working with her. She is the real agent. So caring and detail-oriented. she did a complete walk-through and noted all the positive areas and things that n...
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Jenny C.

Jenny C.

I highly recommend Susan. My husband and I moved to Austin from New York City. We consider ourselves lucky to have found Susan to represent us purchasing our first home. She is responsive, detail oriented, smart, and efficient;...
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Katie W.

Katie W.

When we first met Susan, we weren't even sure if we were going to move to Austin. We came in for the weekend last minute and she dropped everything to show us upwards of 20 houses in a quick 2 days. She got to know us quickly a...
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West Rim Buyer

West Rim Buyer

Susan was our realtor during our search for a home to buy in Austin. As recent New York City transplants, this was the first house we were buying and I was nervous about being pushed into buying something by a realtor. Susan va...
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Fazi A.

Fazi A.

One of the hardest part of sales is the ability to identify early stage opportunities that are qualified between 10-20% probability. These are what you call the gold leads, where the customer is genuinely interested in the mess...
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Steve C.

Steve C.

A brilliant marketing mind with exceptional skills and experience. Susan has an exceptional grasp of the market and is a wonderful person. Great people skills and knowledgeable as well. If you are interested in buying or sellin...
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Camalich B.

Camalich B.

From our very first text exchange, Susan was on it! We appreciated her responsiveness throughout our process of buying our first home in Austin. Even when we didn't expect a response to some of our questions immediately, she ne...
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Carl E.

Carl E.

Susan is very methodical at engaging clients at a very senior level, and switches context easily between tactical and strategic issues for the client. Susan's knowledge over her product areas was admirable and was swift at enga...
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Jeff D.

Jeff D.

I have worked with Susan through multiple companies and every time we've worked together, I'm reminded of why I keep going back. She is a consummate professional, a leader, and a reliable, prompt and courteous businesswoman. Sh...
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Raj S.

Raj S.

Susan’s no nonsense customer first approach is refreshing as is her use of deep market data to inform her customers towards important life decisions (e.g. investing in a home). In working with her, I really appreciated her resp...
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